Social Media and Musicians

Being a public relations student there are so many different industries you can work in from government PR to entertainment PR you have so many options to choose from. Personally, my passion is music and my obsession is the music industry. Scouting new talent and bringing that talent to the forefront is eventually what I want to be able to do for up and coming artists. The first thing I would want to instill into any new artists brain is the power of having a strong online presence and the need to be active on social media.

social

Recently I read a book titled Cyber PR for Musicians by Ariel Hyatt, this book gave an amazing number of tips, tricks and tactics for artists trying to strengthen their online presence as well as create it. From having a website to using analytics on Twitter this book explains it all for you, in very easy to understand terms. The book teaches necessary social media vocabulary for all those beginners out there then follows up with the hard stuff for all those social media savvy people reading.

 

This book is also great for anyone that isn’t an artist but is trying to work in the music industry doing digital/social media monitoring or planning. There is something for everyone in this book and I highly recommend to any aspiring PR professional in any aspect of the entertainment industry to read it!

 

Here is an excerpt from my analysis of this book split up by chapters:

 

Chapter 1: Website

  • The front door of your social media house
  • This chapter explains all the many reasons why having a website is essential to starting your social media house. Hyatt explains it as being the front door because it should be a place that someone can go to find links to everything about you, including your social media, biographies, pictures, videos, anything you want to share with the world should be centralized here on your website
  • This chapter also gives many different tips to creating and maintaining affordable and effective websites as well

Chapter 2: Facebook

  • Room 1 in your social media house
  • This chapter gives many insights into how Facebook operates and how you can utilize the platform to achieving your personal successes
  • Gives instructions and information about creating a fan page and not just a personal account
  • Tips on how to create engagement and encourage likes on your page
  • Tips on how to utilize platforms that connect to Facebook such as Spotify and Rdio while also giving a crash course in Facebook Ads

Chapter 3: Twitter

  • Room 2 in your social media house
  • This chapter gives an overview of how Twitter works and operates as well as how to communicate effectively to your followers in 140 characters or less
  • Twitter terminology is taught as well as how to utilize platforms like Hootsuite and TweetDeck designed to help monitor hashtags, schedule tweets and remain organized while trying to maintain constant contact with followers
  • This chapter also teaches how to increase engagement and follower counts as well as give advice on who to follow within your industry and genre of music to help get your name out there to more people

Chapter 4: YouTube

  • Room 3 in your social media house
  • This chapter gives instructions and tells the benefits of setting up and maintaining a YouTube channel in a few short steps and points. This is one of the crucial things that an up and coming musician needs to showcase his/her talent online
  • Gives tips on how to strengthen your YouTube channel once it has been created like posting often, engaging with viewers, skinning your channel to match your branding and tagging your videos with appropriate tags that will drive more traffic to your channel

Chapter 5: Blogging

  • Room 4 in your social media house
  • This chapter gives advice on how to manage a blog, create a blog and the top blog creation websites including WordPress, Blogger, Tumblr and others
  • It provides many reasons why every musician should blog and how to target your blog to the audience that you want to be reading it, with that it gives advice on how to measure your blog’s effectiveness by utilizing analytics

Chapter 6: Pinterest

  • Room 5 in your social media house
  • This chapter gives an overview of what Pinterest is and what it is capable of when utilized properly
  • Instructions to the creation of a Pinterest account as well as a vocabulary lesson in Pinterest terminology is relayed in the beginning pages of this chapter as well
  • The thing I found the most interesting is that 13 Pinterest board ideas for musicians that Hyatt came up with that become necessities for musicians on this social platform. It gives musicians 13 great boards to start building that relate to their goals and interest as musicians

Chapter 7: Marketing & Newsletters

  • The roof of your social media house
  • This chapter gives advice and tips to creating an interesting and widespread newsletter to your target market. It starts by showing you’re the proper newsletter outline, how to write an engaging newsletter and a list of 11 things to do when sending your newsletter
  • A newsletter is one of your biggest marketing tools because it helps keep your fans in the loop as to what you are doing and when they can expect to hear new music or see concerts in their areas
  • Big takeaway from this chapter is to make sure to add people to the recipient list carefully, make sure they have opted in to receive your newsletter and it isn’t being blasted to a wide range of people that don’t care and end up reporting it as spam

Chapter 8: Google

  • The sun shining above your social media house
  • This chapter explains how Google operates as well as giving a list of 8 useful tools that Google provides that can help boom your success as a musician
  • Not only does this explain SEO and building traffic to your site but it also explains Google+ and how to utilize it to connect with other musicians and industry leaders
  • Google is so much more than just email and searching, that is what Hyatt tries to instill into your brain in the course of this chapter

Chapter 9: Mobile

  • The chimney of your social media house
  • The biggest take away from this chapter that most musicians don’t already know are the 7 mobile apps musicians need

o   Square

o   Tweetbot

o   Facebook Pages Manager

o   Instagram

o   Dragon Dictation

o   Smartr

o   Sendhub

  • This chapter explains the benefits of texting and mobile apps for musicians which we are already pretty aware of but there are a lot of little tips and tricks in this chapter that are worth reading about
  • Having a large enough base of followers on your mobile app can be a dynamic way of interacting with fans

 

 

 

 

 

 

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