#PRWedding2014

Working in the entertainment industry doing PR for a record label is my dream. Last weekend, there was a big entertainment PR conference at Louisiana State University and guess what, I couldn’t go. I was so upset I couldn’t make it to the conference but to make up for it I followed the conference hash tag as well as all of the live tweets to see how the conference was going.

Live tweeting and utilizing social media during big events to keep people informed, to remember great moments and to share your insights is a very big trend these days. If we are live tweeting, Facebooking, Instagramming and Vining at every other big event, why not do it for your own wedding?

weddingPhoto from BudgetWedding22

The W Hotels in New York are actually offering a social media service to those getting married/having their reception at their hotels but for a price of course. For $3,000 you can pay to have your wedding coverage broadcasted on social media on behalf of a social media expert from the hotel staff. The services include:

“• Live-tweeting of the ceremony and reception
• Instagram photos and videos, as well as Vine videos
• Curating a unique wedding hashtag
• Encouraging guests to “utilize” (not use, “utilize”) the hashtag as they post to social media
• Set up and maintenance of wedding blog before and after the day
• Curating registry wish list and dream honeymoon Pinterest boards to inspire couple
• A wedding social media recap for the couple, including a Shutterfly book complete with social media highlights from the planning process and a collage of the best tweets and Instagrams sent during the wedding”

live-tweeting-weddings-W-hotels
Photo from PR Daily Article

While the thought of this sends PR Daily writer Kevin Allen into a chronic state of “WTF” I think it’s actually pretty genius. People that couldn’t make it due to various circumstances won’t miss a beat, you can recap your whole evening days, months or years after and you get guest insights from seeing what they were saying during it! I would actually love having a hashtag for my wedding; it’s like a guestbook online pretty much.

I do think $3,000 is a little pricey for this service, but when you think about it, it really is a lot of work. I don’t know if I would actually pay someone this money to do this but it definitely is a great idea to have out there for people who have guests in attendance that aren’t social media savvy.

We all know the future of PR is turning towards relying more heavily on social media, and what better way for a hotel to showcase their amenities than to feature events there? This hotel is getting prime coverage from any guest of the wedding, friend of guest or family from out of state or even country. I think this was a strategic move on behalf of the W Hotel to offer this service, not only for their personal benefit but for the benefit of the couple getting married as well. Those memories are online forever; it’s like a gift that keeps on giving.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s